Black & white individualized mailings yield far better response rates than non-personalized mailings. Adding color yields even better results. Nipson Technology solutions add value to both black & white and colored direct mailings:
- Sheer unlimited substrate flexibility (plastic foils, carton, labels, plastic cards,…) and wide printable width, allowing marketers to let their imagination fly
- Non-impact printing technology allows printing without damaging preprinted surfaces
- Abrasion resistant fusing, even on preprinted surfaces ensures your mailing arrives in excellent condition
- Seamless integration with offset and flexo equipment (VaryPress)
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